Price Drops Are Part Of The Streaming Profitability Picture
Streamers take Black Friday as an opportunity to slash prices and get more customers to sign up for ad-supported viewing.
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Streaming Profitability Is More Than Just Subscriber Growth
Streaming services still need new subscribers, but account growth alone isn’t enough to achieve profitability. Which may explain why they’re struggling to grow accounts and advertising revenue at the same time.
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Warner Bros. Discovery Loses Nearly 2 Million Subscribers, Pins Its Recovery On Streaming
Warner Bros. Discovery lost 1.8 million global streaming subscribers this quarter, but streaming ad revenue is up 25% YOY, thanks to the merged company’s new streaming service, Max.
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Streamers Fight For Subs On National Streaming Day
In honor of National Streaming Day – an informal holiday cooked up by Roku in 2014 that takes place every May 20 – several streaming services celebrated by slashing the price of their subscriptions.