Price Drops Are Part Of The Streaming Profitability Picture
Streamers take Black Friday as an opportunity to slash prices and get more customers to sign up for ad-supported viewing.
Streamers take Black Friday as an opportunity to slash prices and get more customers to sign up for ad-supported viewing.
Broadcasters and brands love the idea of applying digital targeting to CTV ad campaigns. But there are still roadblocks stopping CTV advertisers from fully embracing programmatic, including price and transparency (or the lack thereof).