Price Drops Are Part Of The Streaming Profitability Picture
Streamers take Black Friday as an opportunity to slash prices and get more customers to sign up for ad-supported viewing.
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Programmatic CTV Is In Its Consolidation Phase
Broadcasters and brands love the idea of applying digital targeting to CTV ad campaigns. But there are still roadblocks stopping CTV advertisers from fully embracing programmatic, including price and transparency (or the lack thereof).
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Started Slow But Getting FAST; None Of Your Business Is Back To Business
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Think FAST Free ad-supported TV (FAST) is more than just traditional TV streamed over the internet. From a marketing perspective, FAST is a complement to both TV and streaming, says Scott Reich, SVP of programming at Paramount-owned Pluto TV, speaking at Paramount Advertising’s […]