Retargeting Is The Next Phase Of CTV Performance
Recent conversations in the connected TV industry make much ado about performance. But what does it really mean for CTV to be a “performance channel”?
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Despite Signal Loss, CTV-To-Mobile Retargeting Can Work
Intent IQ, Strategus and PubMatic are partnering to help advertisers retarget iOS device owners after they’ve seen an ad on a smart TV because, while mobile retargeting is an integral ingredient to the CTV performance formula, signal loss makes it hard to get right.
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OPINION: On TV & VideoFour Ways The WGA And SAG-AFTRA Strikes Will Affect Media Buyers
These strikes will impact content generation for the foreseeable future. Media buyers need to think about how that will impact their jobs.
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OPINION: On TV & VideoWhy Churn Still Matters In The Age Of AVOD
The success and value of an AVOD platform depends on more than just the size and growth of the audience. How much time they spend streaming also matters. And as the AVOD landscape becomes more competitive, platforms like Netflix will need to focus on user experience to keep viewers watching, writes Joel Cox, co-founder and SVP of strategy and innovation at Strategus.
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OPINION: On TV & VideoAs COVID-19 Boosts Streaming, Advertisers Can’t Afford To Sit Out OTT Anymore
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Joel Cox, co-founder and executive vice president of strategy and innovation at Strategus. Before the COVID-19 outbreak, many people had already spoken: They want to consume their television media on their time and terms […]
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