Fullthrottle.ai Puts Pedal To The Metal On CTV Attribution
Ad planning and activation platform FullThrottle unveiled a new product called SafeMatch to make it easier for advertisers to connect outcomes to streaming TV ads.
ARCHIVE FOR:
CTV retargeting
-
-
Retargeting Is The Next Phase Of CTV Performance
Recent conversations in the connected TV industry make much ado about performance. But what does it really mean for CTV to be a “performance channel”?
-
Despite Signal Loss, CTV-To-Mobile Retargeting Can Work
Intent IQ, Strategus and PubMatic are partnering to help advertisers retarget iOS device owners after they’ve seen an ad on a smart TV because, while mobile retargeting is an integral ingredient to the CTV performance formula, signal loss makes it hard to get right.
-
Vizio Ads Expands Into Cross-Screen Video Retargeting
As streaming TV takes off, Vizio Ads is scaling up its offering to include video retargeting. Advertisers on Vizio TV’s native apps can retarget that same household with a video ad on a different device. The goal is to help advertisers sequence their messaging or optimize frequency, said Travis Hockersmith, VP of platform services at […]