Sports Took Over The Streaming Wars In 2023
2023 was the year live sports entered the streaming arena in full force, creating a new form of fragmentation in the process.
ARCHIVE FOR:
Sunday Night Football
-
-
Actually, Your Phone *Is* Listening To You; Google’s Quiet Enhanced Conversion Update
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can You Hear Me Now? Consumers wary about targeted ads are convinced their devices are eavesdropping on their conversations. Most marketers insist that’s not the case, and their use of other targeting signals has gotten so sophisticated that it just feels like your […]
Tagged in:- amazon
- Amazon Echo
- apple
- Bing
- Canal+ Group
- CMG
- cox media group
- Disney
- Elspeth Rollert
- ESPN
- GA4
- Google Ads
- google analytics
- havas
- hulu
- Lagardère Group
- max
- MLB
- nba
- netflix
- NFL
- NHL
- Paramount
- Peacock
- Prime Video
- SmarterCommerce
- Stagwell Marketing Cloud
- Sunday Night Football
- Thursday Night Football
- TikTok
- Vivendi
- Warner Bros Discovery
- youtube
-
In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear
GroupM and Magna release their global year-end industry growth forecasts, sharing their 2024 outlook for CTV, retail media and the advertising industry overall.
Tagged in:- Ad spend forecast
- Alibaba
- amazon
- Amazon Prime Video
- Brazil
- ByteDance
- china
- CTV
- digital ad revenue
- France
- groupm
- IndyCar racing
- Israel-Hamas war
- Kate Scott-Dawkins
- linear TV
- live sports
- magna
- max
- Meta
- Mexico
- MLB
- nba
- NCAA
- NHL
- Paris Olympic Games
- Peacock
- Retail Media
- Sunday Night Football
- Thursday Night Football
- TikTok
- UEFA European Football Championship
- Ukraine
- WWE
- youtube