This was such a busy year in CTV land that we had to launch a dedicated newsletter just to keep up with all the trends, from measurement, currency, targeting and attribution to streaming data, identity, supply-path optimization and new ad formats – just to name a few.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Think FAST Free ad-supported TV (FAST) is more than just traditional TV streamed over the internet. From a marketing perspective, FAST is a complement to both TV and streaming, says Scott Reich, SVP of programming at Paramount-owned Pluto TV, speaking at Paramount Advertising’s […]
Paramount is regaining some footing after a less-than-impressive Q2, thanks to a boost in streaming ad revenue and fresh subscriber growth.
Startup Telly announced it’s giving away 500,000 smart TVs completely for free to the first 500,000 folks who sign up on its website. Signups for the TVs include an agreement that customer data can be used for targeted advertising.
Pluto’s on-demand streaming is rife with ad repetition and poorly timed ad breaks, whereas the FAST ad experience felt much cleaner – and much less annoying.
When ENGINE Media Exchange and its parent company, Big Village, filed for bankruptcy last week, it came as a shock to many in the digital ad industry. But it probably shouldn’t have.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Titans Are Tired So many entertainment hubs – Netflix, Amazon Prime and Freevee, Paramount+ and sister app Pluto TV, Apple TV+, HBO Max, Discovery+ and the Disney triumvirate of Hulu, ESPN+ and Disney+ – so little time. Which means there just isn’t […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Movers And Shakers Did you feel that? There have been some seismic moves lately in Ad Tech Land – not even counting M&A or privacy rules. Stephanie Layser, longtime leader of News Corp.’s advertising technology, is taking her talents to the cloud. She […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Half Measure Almost a full year after Apple dropped its AppTrackingTransparency bombshell on the mobile developer world, Google is following suit … well, sort of. On Thursday, Google said that, starting next year, apps on Google Play will have to display details about what […]
ViacomCBS attempted to set itself apart in the streaming wars during a three-hour virtual investor event on Wednesday ahead of the launch of Paramount Plus next week. The company is making a deep push into an already crowded streaming space with Paramount Plus while also bolstering its AVOD Pluto TV service, as it looks to […]
