This was such a busy year in CTV land that we had to launch a dedicated newsletter just to keep up with all the trends, from measurement, currency, targeting and attribution to streaming data, identity, supply-path optimization and new ad formats – just to name a few.
Disney has its hands full bringing Hulu’s ad targeting products onto Disney+. It takes time to migrate less conventional ad formats onto both on-demand and live inventory while keeping the ad load under control.
Hulu might have a tolerable frequency rate, but it also has a much higher ad load than many of its streaming service competitors.
Hulu is trying to change how the industry thinks about the TV ad experience. Over the past few years, Hulu has built interactive ad formats to fit consumer viewing behaviors. Earlier this year, for instance, Hulu introduced pause ads, which are served as overlays when a viewer pauses a show. Hulu has also maintained its […]
