In-Game Advertising Is Poised For A Growth Spurt In 2023
In 2022, top players in digital advertising finally started taking gaming seriously, and the groundwork was laid for programmatic in-game advertising to grow thanks to a long overdue update to the IAB’s and MRC’s in-game ad standards. The scene is also set for in-game advertising to expand into console gaming, and we might even see the debut of the first sell-side platform dedicated to gaming.
Tagged in:
- Activision Blizzard
- Adscholars
- Anzu
- Bethesda Softworks
- Bidstack
- Call of Duty
- COPPA
- dark patterns
- Entravision
- Epic Games
- Federal Trade Commission
- fortnite
- ftc
- groupm
- IAB
- IAS
- in-game advertising
- metaverse
- microsoft
- microtransactions
- MMP Worldwide
- MRC
- Natrian Maxwell
- NBCU
- omnicom media group
- PlayStation
- publicis
- Roblox
- Sony
- the trade desk
- Xandr
- xaxis
- Xbox
- ZeniMax Media