For advertisers itching to use automatic content recognition (ACR) to target their messages to gamers on their CTVs, 2023 may be their year. The expected expansion of in-game advertising to console games this year should unlock more applications of ACR data in gaming.
PepsiCo’s video game marketing philosophy revolves around gaining a gamer’s trust through three main methods: being authentic, adding value and creating a consistent presence in the gaming community. These priorities have helped PepsiCo integrate its family of brands into highly sought-after video game fandoms, such as Call of Duty and NBA 2K, PepsiCo’s head of esports and gaming Paul Mascali told AdExchanger.
