Billions Of People Play Games – Yet Marketers Still Aren’t Spending
Enthusiasm about video games is surging, but marketing budgets have yet to catch up to the hype. Gaming ad spend is growing, but at a slower rate than other emerging channels.
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Jonathan Stringfield
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OPINION: Data-Driven ThinkingAdvertising Going Back For The Future: The Upside Of A Post-IDFA World
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Stringfield, VP and global head of business marketing, measurement and insights at Activision Blizzard Media and Esports. Since Apple’s announcement of iOS 14 dropping support for IDFA, there has […]
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OPINION: On TV & VideoIt’s Context, Not Length, That Determines The Success Of Mobile Video
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jonathan Stringfield, vice president and global head of business marketing, measurement and insights at Activision Blizzard Media. Video advertising on mobile – a reasonably recent phenomenon – has increasingly spurred conversations about optimizations and […]
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