UK’s Cloud Gaming Concerns Rain On Microsoft’s Content Fortress Ambitions
Pundits predicted Microsoft would use Xandr to create an ad-supported video game content fortress, with the ad tech business getting exclusive access to Microsoft’s gaming IP. Any ambitions in that direction may now be on hold.
Tagged in:
- Activision Blizzard
- ana milicevic
- Andre Sevigny
- Bobby Kotick
- brian wieser
- Call of Duty
- Competition and Markets Authority
- Diablo
- European Commission
- featured
- Federal Trade Commission
- Giphy
- groupm
- include the Candy Crush
- Madison and Wall
- Meta
- microsoft
- Microsoft Azure
- Microsoft Casual Games Studio
- overwatch
- Preiskel and Co
- pubfinity
- sparrow advisers
- Tim Cowen
- Windows
- World of Warcraft
- Xbox
- Xbox Cloud Gaming
- Xbox Game Pass
