Though some early media coverage of the program suggested participants will get greater access to Roblox-provided data, that’s not actually the case. But partners will get a direct line to Roblox personnel for support.
While brands want to be active in video games, on influencer-driven streaming video platforms like Twitch and in metaverse-like online games like Roblox, it can be hard for marketers to measure ROI in these spaces. However, for Invisalign, like with other early-adopter brands, the opportunity in new gaming and metaverse channels has more to do with driving awareness than increasing incremental sales.
