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if programmatic audio keeps chugging along in its growth, it could make up a sizable share of audio in a few years’ time.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Organic Farming TikTok has had the same two business priorities for years. One, to develop an ecommerce marketplace on the app and, two, to create a conversion-based ad platform akin to Google, Amazon or Meta. TikTok has struggled mightily on both fronts. Its […]

Attention metrics are fast becoming a priority for advertisers, especially as a cookieless world looms large. But the technology requires more standardization before it can reach its full potential.

Dentsu launched a set of identity solutions for Merkury, its identity resolution platform, on Tuesday. The identity solutions try to create a single customer view for marketers.

Sharethrough will cover the costs of emissions measurement for participants in its Net Zero Publisher Program for one year. In addition, Sharethrough is promising better access to sustainability-minded buyers through its new Path to Net-Zero Marketplace and its Green PMPs.

It may look as if there hasn’t been much progress with alternative currencies – at least not commensurate with the hype. Just because alt currencies didn’t take over the upfronts this year doesn’t mean there hasn’t been movement.

Samantha Bukowski, who leads GroupM Nexus Commerce as global head of commerce, talks social commerce, retail media, AI and how all media has become performance media.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Results Are In YouTube told clients earlier this month about plans to start billing some of its video inventory based on its own co-viewing numbers starting in January. Now the buy-side backlash is rolling in, Ad Age reports. This plan “contradicts the […]

Though some early media coverage of the program suggested participants will get greater access to Roblox-provided data, that’s not actually the case. But partners will get a direct line to Roblox personnel for support.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Slow Slide WPP reported lackluster Q2 results during its earnings call on Friday.  The agency holding company saw a “shortfall” in the US, accounting for about 37% of WPP’s biz, which “took us a little bit by surprise,” CEO Mark Read told […]