The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, including video functionality and contextual and age-based targeting available on a self-serve basis.
YouTube is very much in the hot seat. However, let’s zoom out and consider all of the different media companies and platforms that are doling out “grab bags” of video inventory.
DanAds is in growth mode, and its US expansion is in full swing. It also has its sights set on profitability by the end of the year. But the volatile market has DanAds rethinking its IPO.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… This classic comic first ran in December 2014.
Scaling your marketing ops isn’t an easy task when you’ve got 60 million monthly active users and a massive store of historical data going back nearly two decades. Just ask Pandora. “It’s been a really big challenge for us,” said David Hassler, director of software engineering at the music streaming platform. For the past two […]
Self-serve interfaces are old hat in the digital world. But they’re relatively new to TV buyers who struggle with the planning, buying and measurement of audience-based campaigns. Ampersand, the Comcast/Cox/Charter joint ad sales venture previously known as NCC Media, is trialing a self-serve version of the AND platform, its advanced TV planning interface that treats […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Called To Account Snapchat users may finally start to see brands posting organic content. There are 30 brands testing account pages, including Ben & Jerry’s, Target, Tim Hortons and Gucci. The new brand landing pages feature videos, custom AR lenses and a native storefront […]
Amobee is making its suite of tools for TV and connected TV planning, targeting and measurement available on a self-serve basis starting Wednesday. The solution, called TV Amplifier, was first released as a managed service last year. Automation is needed in an increasingly fragmented media landscape, particularly with streaming consumption rising during the pandemic, said […]
TikTok is graduating into self-serve. On Tuesday, TikTok made Ads Manager, its self-serve ad platform, globally available in a move that should help usher in more ad budgets, particularly among small and mid-size businesses. To further woo SMBs, TikTok will donate $100 million in ad credits so that SMBs can promote themselves during the health […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Not-So-New Microsoft Microsoft CEO Satya Nadella, speaking at a private media event last week, explained how the trillion-dollar company plans to keep up with the evolution of enterprise and consumer tech – and why that doesn’t mean giving up on legacy businesses. “What […]
